What is the best time to post on TikTok? In 2004, MySpace became the first social media platform to appear on the World Wide Web. Since then, numerous others, including Facebook, Twitter, and Instagram, have emerged. And even though each of these has achieved some degree of success, none has expanded as rapidly as TikTok. Furthermore, it is not solely intended for youthful individuals seeking to augment their followers for the sake of conceit. Social media is an exceptional medium for business promotion, particularly via platforms such as TikTok. There were approximately 239 million TikTok users in 2017. This figure had nearly doubled to around 500 million by 2018. It just continues growing.
TikTok is currently extremely popular. Users install the app in less time than the flicker of an eye worldwide. With more than 100 million users in the United States alone, there are currently more than one billion monthly active TikTok users worldwide. That is an enormous amount of exposure, representing nearly twenty percent of all internet users worldwide! TikTok is a fashionable platform, as you can see from the end. It’s teeming with tech-savvy users eager to acquire the newest product, score the best bargain, or find great brands to follow. Therefore, TikTok is the marketplace to be on if you are selling to the general public, providing a service, or simply seeking to attract people’s attention.
Everything Is Timing
Posting on TikTok is the initial step to increasing your global presence. Determining the best time to do it is the next thing to do. Timing is of the essence when it comes to posting on TikTok. The best times to post on TikTok are determined by how you find them. Most people will be unconscious if you post too early. Many people will be at work if you post too late, among other things. The ‘For You’ section of TikTok is a highly visited area. An estimated seventy-five percent of the user’s time is devoted to this location.
Like Instagram’s ‘Explore’ tab, this area allows users to view fresh content from people they do not yet follow. The possibility that people will respond favorably to your content will increase if it is posted at the optimal time. Trends are constantly evolving, which is another thing to keep in mind. Merely because something has been successful in the past does not guarantee that it will work in the present. To obtain the most engagement from users, you must first conduct research and prepare. Choose popular times relevant to your home region if you’re only interested in exposure within your country. However, if you want to reach the greatest number of viewers possible worldwide, you must consider the preferred times of day for users in each country to access their preferred social media platform.
What Is The Best Time To Post On TikTok Everyday?
When do users exhibit the highest level of engagement? To determine the best time to post on TikTok, many different TikTok users have conducted various studies. This is an excellent place to start, despite other factors to consider. The following are the best times to post on TikTok for engagement, according to research.
Target Audience With The Assistance Of Analytics
Finding the most popular times for users to visit TikTok, however, is only a part of the puzzle. Additionally, it would be beneficial if you considered your audience. At 6:30 a.m., posting something intended for adolescents will only get you a few views. Consider the times of day when your target audience is most likely to have available time to use TikTok. Analytics is one of the best methods for achieving this. To access the analytics feature of TikTok, you must have a pro account. Although it is not a feature of a standard user account, it is essential when the aim is to gain the most exposure possible.
Your viewers can learn a lot about themselves from TikTok’s analytics. You can see how many people have viewed your video and how many followers you have. In addition, you can see the leading territories from which they originate, the gender distribution, and even the other content with which they have interacted. For improved viewing, you can even download and export the results directly to your computer. It’s easy to make the transition to a TikTok pro account. To access the menu from a TikTok app with a standard account, select the three dots located in the upper-right quadrant of the interface. Then, tap “Switch to Pro Account.” You’ll now see a new entry under “Analytics” in the menu.
Three Tabs Make Up The Pro Account
Overview
You can see a quick summary of some incredibly helpful data here. It shows you the number of views you’ve received. Additionally, it shows you the total number of your followers, the date they joined, and the individuals who have viewed your profile. It shows data for the previous seven days by default, but you can also view it in segments of 28 days. Furthermore, it provides an intriguing dataset in the form of your conversion rate. This tells you the ratio of views to profiles on your videos. If people enjoy your content and want to see more of it, this is a positive sign.
Content
See your post performances from the previous seven days in this section. Better yet, you can see a post’s total views, source, and time by tapping on it. This is remarkably beneficial when attempting to identify patterns or trends in data.
Followers
The Followers menu is the last section in Analytics. There is some great information about your audience in this area, so you should devote time to getting to know it. You can see the countries and times of day your followers prefer to investigate. When deciding when to post your next video, this will make things a lot easier for you. An additional graph that warrants familiarity within this segment pertains to followers’ activity. This is an actual map that indicates the busiest times of day for your audience on TikTok. Keep an eye on this for a few weeks; if the same trends continue to emerge, you’ve found the ideal time to post on TikTok.
Consider Your Content
You should have a decent idea of when is the best time to post on TikTok because you already know who your target audience is. The only thing that remains is to consider what you wish to post. TikTok’s analytics are extremely helpful at this point. You can decide what will have the greatest impact by using analytics. Before anything else, you should, therefore, examine your highest-performing content. To view this data, navigate to the analytics page on TikTok and select “Content.” From this page, you can see how each of your posts performed over the previous week and gain great insight into what people like to post.
Well, you can obtain additional information about a specific video by clicking on it. The number of people who have viewed, liked, and shared the post, along with the average duration of their engagement, are displayed in real time. It also tells you when and on what day you posted the content, which is crucial. Undoubtedly beneficial information! You can construct a picture of the relationship between when you shared the post and when people viewed it using this data. If you find that the majority of your most popular posts were posted on Saturday night, then this is probably the best time to post on TikTok. Make careful to convert this time to match the timezone of your followers because TikTok operates on Coordinated Universal Time (UTC). You have two options if you find that the amount of followers you have in various time zones is very similar.
- Choose the timezone where most of your followers are, and post only during those hours.
or
- Pick ideal time slots for each timezone, then alternate them to accommodate everyone and to vary your posting schedule.
Is It Great To Post In The Morning Or At Night On TikTok?
The best times to post on TikTok, according to widely accepted studies, are between 10:00 a.m. and 6:00 a.m. and between 11:00 p.m. and 7:00 p.m. EST. The days with the highest engagement on TikTok are Tuesday and Thursday, respectively, as long as you post by 12:00 p.m. and 9:00 a.m. This means you can experiment with both post times at night and in the morning. We recommend that you examine your audience analytics and work out the peak online hours for your target audience. Please note this time and run a few experiments to see when engagement is at its highest. Although this is only sometimes the case, the vast majority of your audience will be present online.
Is The Time At Which You Post On TikTok Significant?
You may be wondering if it matters when you post your TikTok videos on your profile. Based on factors like repeat views and engagement, TikTok’s algorithm determines which videos to post on the ‘for you’ page. You’ll likely share your videos with others if you receive the engagement you need from them. Your posting time can make all the difference, provided you do not post low-quality content. You have a much higher chance of extending the reach of your content if you post a video when people are already viewing it. While it would be ideal if your posting time were irrelevant and you could post whenever you pleased, the reality is that it does. Even prominent TikTok influencers posting videos for a long time must correct the timing; At the same time, they may choose their own time. At this point, they must maintain consistency to keep their audience interested.
Is Saturday An Unsuitable Day To Post On TikTok?
A few studies have demonstrated that posting on Saturdays results in a different amount of post engagement than posting on other days. Why? Most people worldwide have Saturday off from either school or work, which is one of the main reasons. You might assume that this means they spend much more time lounging at home and viewing TikTok videos, but for some people, it can also mean catching up on work or spending time with friends. It is preferable not to post on your brand’s TikTok account on Saturdays if you are attempting to make the most of TikTok for your business.
Where’s Your Audience Located?
Where the majority of your audience is located is another thing that needs to be taken into consideration. Of course, TikTok is used worldwide, just like other prominent social media platforms, which means that even if your profile is still relatively small, you likely have a few followers outside of the country you are located in. Having a worldwide audience unequivocally impacts the quantity of content that you generate. When you post, your content will also be impacted by it. As you can see from the post times that we talked about above, they are relevant to a specific time zone in North America, which is going to be irrelevant if the majority of your audience is found in India, for instance.
Time Zones Dictate When Your Content Is Viewed And When Your TikTok Profile Is At Its Busiest
Work out where your followers are as the first thing you need to do. If you want to make the most of advanced analytics, upgrade your TikTok profile to a pro account, as we have already talked a little bit about. The social analytics will show you how many followers you have, whether they are primarily male or female, and where they are located around the world. Currently, in the case of a local business, you will want to prioritize posting at the appropriate hour according to your time zone and no one else’s. It is inconsequential whether the majority of your audience is currently located in another location; as your following grows, more people will recognize your localization and start to follow you. Nonetheless, this must be determined initially to accommodate the appropriate audience in the appropriate time zone.
When’s Your Audience Awake?
Well, now that you’ve figured out where your audience is, you must figure out when they’re awake. When it comes down to it, this part is about comprehending the time zones. It will be a little more difficult. You must consider the fact that your audience may be located in a different time zone, and you must also consider the fact that they may end up awake earlier or later, contingent upon where they are. It should take you only a little while to figure out when the majority of your audience is awake and browsing through their TikTok feed because you can integrate this type of research with what you get from your TikTok analytics.
Figure Out Your X-Factor
Finding your X-Factor is an additional factor in growing a successful TikTok following and understanding the optimal time to post on TikTok. Consider what initially draws your audience to your place and what distinguishes and makes your content exceptional. The majority of people mistakenly think that your X-Factor is a physical trait or a skill, but in reality, it is a characteristic that will stand out and endure the measure of time. Your physical appearance and skill set complement your X-Factor. If you are uncertain about your X-Factor, enlist the assistance of family and friends who can provide valuable guidance.
How’s Your Content Production?
It’s time to start increasing TikTok production now that you’ve figured out the best time to post on TikTok. It isn’t easy to manage. This is because, in contrast to Instagram, TikTok is all about videos, so you have to put more effort into it than just taking a photo and uploading it. The good news is that you can only sometimes come up with novel ideas when creating TikTok content on a regular basis, which takes a lot of creativity. By documenting what you do daily, you can quickly find your niche. Documenting your daily life is a great, straightforward way to share updates with your audience without consuming hours planning and recording the ideal video unless you are strongly interested in creating humorous sketches.
Interact With Additional TikTok Users
You can attempt to succeed and do well with your TikTok profile on your own, but you will do better if you capitalize on the social proof and/or influence of other TikTok users. This is a straightforward fact about TikTok. It is tempting to want to do everything on your own and avoid collaborating with your competitors, but if you choose to do so, you might be very successful. This is because there is no other thing that compares to being able to put your content in front of more of the appropriate audience, and where is the remaining portion of your content hidden? They are examining competitor-generated videos. Therefore, rather than attempting to sow discord and destroy bridges on TikTok, we strongly recommend you to work with other TikTok users and take advantage of the fact that they likely have a larger audience than you. You can collaborate to produce a video or generate content you share on another individual’s page. This could have a significant impact on your TikTok development and expose your content to an entirely new audience.
Although you may be weary of hearing about hashtags at this point, we must assure you that they are an essential component of your social media presence. Failure to use hashtags will result in a lost opportunity to establish a connection between your content and your audience. Well, this is because hashtags are how potential followers find your content; therefore, you need to include them in your videos to be able to find them. However, it would be best to exercise discernment in using hashtags; you cannot simply append a few that you find amusing and be done with it. You must consider your audience’s search queries when discovering videos similar to yours and adopt that mindset. The more relevant your hashtags are to your audience, the more likely it is that they will connect your content with them.
FAQs:
What Is TikTok?
A lot longer than you might anticipate, TikTok is a company. Although it has only been called TikTok for a few years, it was formerly called Musically. However, its popularity has skyrocketed since it was rebranded as TikTok, particularly among younger generations. As a result, you should try it if you are a part of the younger generation or represent a brand that caters to this demographic.
Why Use TikTok?
Even though TikTok has been around for a few years at this point, the thing that makes it unique is that it is still relatively new. It took a little while to reach the same prominence as Instagram, and we don’t see that changing any time soon. Because of this, it is essential to have a presence on both Instagram and TikTok. Combining your audiences to cross-promote your content and increase your exposure is your best option.
Why Are Timing And Content Important?
Regarding social media platforms like TikTok, timing is undoubtedly everything, but you must consider content. If your content could be better, it won’t impress anyone, and there’s almost no point in posting it.
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Final Words:
As soon as you find the best times to post on TikTok, you’ll see an increase in engagement. You can see a difference in your followers’ behavior in the future if you make sure you develop a sound content growth strategy. The kind of content you are putting out there and when you are putting it out there are the only factors. Kindly pay attention to the significance of timing when it comes to your TikTok content.
